Chevrolet Orlando – Road Trip Tips – Summer 2011 – Spokesperson

Working with spokesperson and media personality, Maureen Dennis of, Impressions PR drafted a pitch for a broadcast-friendly media campaign to help raise awareness of the new 2012 GM Orlando. This visual segment used a GM vehicle to demonstrate the ‘how to’ of packing for a family road trip, keeping the children entertained as well as ensuring adequate space and conform for all.

Television shows in Vancouver, Greater Toronto Area and Ottawa were pitched this angle and opportunity. With the exception of some shows being on summer hiatus, the campaign was well-received.

Here are a few of the media hits:

Breakfast Television – June 29, 2011

Market: Vancouver

Segment: Packing for road trips and keeping your kids entertained

CHCH Morning Live – July 6, 2011

Market: Greater Toronto Area

Segments: Summer Road Trips

A Morning (A Channel) – July 11, 2011

Market: Ottawa

Segment: Packing for Summer Road Trips

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