Working with spokesperson and media personality, Maureen Dennis of WeeWelcome.ca, Impressions PR drafted a pitch for a broadcast-friendly media campaign to help raise awareness of the new 2012 GM Orlando. This visual segment used a GM vehicle to demonstrate the ‘how to’ of packing for a family road trip, keeping the children entertained as well as ensuring adequate space and conform for all.
Television shows in Vancouver, Greater Toronto Area and Ottawa were pitched this angle and opportunity. With the exception of some shows being on summer hiatus, the campaign was well-received.
Here are a few of the media hits:
Breakfast Television – June 29, 2011
Market: Vancouver
Segment: Packing for road trips and keeping your kids entertained
CHCH Morning Live – July 6, 2011
Market: Greater Toronto Area
Segments: Summer Road Trips
http://www.chchnews.ca/index.php/morning-live-blog/item/4479-lesley-live-wee-
welcome
A Morning (A Channel) – July 11, 2011
Market: Ottawa
Segment: Packing for Summer Road Trips