Seventh Generation – Spokesperson

ImageFOR IMMEDIATE RELEASE – April 24, 2014 

 Detox your home this spring

Tips and recommendations for a cleaner, greener life from Seventh Generation and Maureen Dennis

TORONTO, ON­ – Many health-conscious Canadians detox the body with organic foods, juice cleanses, and clean eating, but fewer realize that it is equally important to detox the home. There are thousands of chemicals of concern found in many products in and around the home. This means that most people are exposed daily to harmful toxins that have suspected links to cancer, birth defects and asthma.

Seventh Generation, a leading North American brand of environmentally responsible household and personal care products, is announcing a new collaboration with parenting expert Maureen Dennis to encourage Canadians to detoxify the air, surfaces, and materials in their living spaces.

Babies are exposed to as many as 300 chemicals of concern before they are even born – that is a staggering stat,” said Maureen Dennis. “Education is the best way to empower ourselves to make small changes to our daily habits. Making smarter and safer choices can help drive major change for ourselves, our families, and the planet.”

A mom of four, Dennis knows a thing or two about finding effective and affordable ways to create a healthy and happy living environment. Working closely with Seventh Generation, she’s established a series of educational and easy tips to help detoxify the home by eliminating harmful toxins. The tips, which are also recommended by Environmental Defence (Canada’s most effective environmental action organization) can be used by the whole family to lead a cleaner, greener life.    

Furthering their commitment to building a toxin-free generation, Seventh Generation will donate $0.50 per unit sold of any Seventh Generation product to Environmental Defence from today (April 24) through May 31, up to a total of $10,000. The partnership is fitting, as Seventh Generation was created to inspire a revolution to nurture the health of the next seven generations, by providing busy families with plant based, value-driven cleaning and baby care products. Environmental Defence, the organization that successfully advocated the banning of BPA in baby bottles and phthalates in children’s toys, educates Canadians about cancer-causing and hormone-disrupting chemicals they are exposed to every day.

This year, shake up your standard spring cleaning, detox your home by finding and fighting toxins, 7 STEPS FOR A DIY HOME DETOX

For more tips and recommendations from Maureen Dennis, visit For research and information from Environmental Defence, visit

About Seventh Generation:
Established in 1988, in Burlington, Vermont, Seventh Generation is one of the North America’s leading brands of household, baby, lifestyle and personal care products. The company lives its commitment to “caring today for seven generations of tomorrows,” by creating revolutionary product solutions that build new ways of caring for ourselves and the world around us.  A pioneer in corporate responsibility, Seventh Generation continually evaluates ways to reduce its environmental impact, increase product performance and safety, and create a more sustainable supply chain. Products are the vehicle, but far-reaching, genuine change is the mission.

To learn more about Seventh Generation products and business practices, or review Seventh Generation‘s Corporate Consciousness Report, visit

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Follow Maureen Dennis:
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For interview requests, images or product samples, please contact:
Haley Greenberg, rock-it promotions, inc. at
or 416.656.0707 ext. 102
Ashley Ballantyne, rock-it promotions, inc., at
or 416.656.0707 ext. 111

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