Through media interviews and blogs, my role as the Nestlé Materna spokesperson is to reach women and increase awareness about the importance of taking a vitamin with folic acid before they are pregnant and to share that experts recommend moms also get extra nutrient support during all stages of pregnancy and breastfeeding.
I am the Canadian spokesperson for the Huggies – Mommy Answers program. I have provided three articles that have been published on the Huggies – Mommy Answers Facebook page. When new and expectant parents are looking for answers to their many questions Huggies – Mommy Answers helps them find great articles to help answer their questions.
Five Steps to Choosing the Perfect Baby Name – https://www.facebook.com/HuggiesCanada/app_333162670093971
The First Six Weeks with a Newborn – https://www.facebook.com/HuggiesCanada/app_333162670093971
I was selected as one of four influencers to learn about the new Lysol Power and Free line and to share my thoughts in a video testimonial. The videos were posted on the Lysol Power and Free Facebook page and used as YouTube ads. As of October 8, 2013 my video had been viewed over 67 000 times on YouTube. My testimonial and image was also used in a Facebook coupon and in an ad in Canadian Living Magazine.
Parents across Canada want to know that they’re providing quality food to their families. I was one of four Canadian moms who were interested in learning the truth about McDonald’s food, and we were given an all-access pass to their operations. With the All-Access Moms as the guides we toured behind of the scenes with CityLine cameras rolling.
Working with spokesperson and media personality, Maureen Dennis of WeeWelcome.ca, Impressions PR drafted a pitch for a broadcast-friendly media campaign to help raise awareness of the new 2012 GM Orlando. This visual segment used a GM vehicle to demonstrate the ‘how to’ of packing for a family road trip, keeping the children entertained as well as ensuring adequate space and conform for all.
Television shows in Vancouver, Greater Toronto Area and Ottawa were pitched this angle and opportunity. With the exception of some shows being on summer hiatus, the campaign was well-received.
Here are a few of the media hits:
Breakfast Television – June 29, 2011
Segment: Packing for road trips and keeping your kids entertained
CHCH Morning Live – July 6, 2011
Market: Greater Toronto Area
Segments: Summer Road Trips
A Morning (A Channel) – July 11, 2011
Segment: Packing for Summer Road Trips
Rogers Daytime Toronto
Rogers Daytime Kitchener –
Rogers Daytime Ottawa –
“This is an event I will not miss! Every year it is an incredible experience – from the content to the energy throughout the conference. So many fabulous women in one place!” – Julie Cole (Mabel’s Labels)
Maureen is proud to be a part of Canada’s Premier Social Media event for Women as the spokesperson and developing strategic partnerships for BlissDom Canada. Bringing her strengths from over 15 years working women and brands, Maureen knows how to get people talking, in a good way!
‘Chores’ are often a bad word in many households so it’s better to think of a different way of presenting them to the family. For Maureen, she calls then ‘to do’ lists and even she and her husband have their to-do lists too so their kids see that they also have their tasks to do.
Why assign chores to kids? Chores give kids the chance to learn responsibility and confidence as well as a way to contribute to their family. It is important to learn this even though it is often easier for parents to do the task themselves. For more Watch the video