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FOR IMMEDIATE RELEASE – April 24, 2014
Detox your home this spring
Tips and recommendations for a cleaner, greener life from Seventh Generation and Maureen Dennis
TORONTO, ON – Many health-conscious Canadians detox the body with organic foods, juice cleanses, and clean eating, but fewer realize that it is equally important to detox the home. There are thousands of chemicals of concern found in many products in and around the home. This means that most people are exposed daily to harmful toxins that have suspected links to cancer, birth defects and asthma.
Seventh Generation, a leading North American brand of environmentally responsible household and personal care products, is announcing a new collaboration with parenting expert Maureen Dennis to encourage Canadians to detoxify the air, surfaces, and materials in their living spaces.
“Babies are exposed to as many as 300 chemicals of concern before they are even born – that is a staggering stat,” said Maureen Dennis. “Education is the best way to empower ourselves to make small changes to our daily habits. Making smarter and safer choices can help drive major change for ourselves, our families, and the planet.”
A mom of four, Dennis knows a thing or two about finding effective and affordable ways to create a healthy and happy living environment. Working closely with Seventh Generation, she’s established a series of educational and easy tips to help detoxify the home by eliminating harmful toxins. The tips, which are also recommended by Environmental Defence (Canada’s most effective environmental action organization) can be used by the whole family to lead a cleaner, greener life.
Furthering their commitment to building a toxin-free generation, Seventh Generation will donate $0.50 per unit sold of any Seventh Generation product to Environmental Defence from today (April 24) through May 31, up to a total of $10,000. The partnership is fitting, as Seventh Generation was created to inspire a revolution to nurture the health of the next seven generations, by providing busy families with plant based, value-driven cleaning and baby care products. Environmental Defence, the organization that successfully advocated the banning of BPA in baby bottles and phthalates in children’s toys, educates Canadians about cancer-causing and hormone-disrupting chemicals they are exposed to every day.
This year, shake up your standard spring cleaning, detox your home by finding and fighting toxins, 7 STEPS FOR A DIY HOME DETOX.
For more tips and recommendations from Maureen Dennis, visit www.seventhgeneration.ca. For research and information from Environmental Defence, visit www.environmentaldefence.ca.
About Seventh Generation:
Established in 1988, in Burlington, Vermont, Seventh Generation is one of the North America’s leading brands of household, baby, lifestyle and personal care products. The company lives its commitment to “caring today for seven generations of tomorrows,” by creating revolutionary product solutions that build new ways of caring for ourselves and the world around us. A pioneer in corporate responsibility, Seventh Generation continually evaluates ways to reduce its environmental impact, increase product performance and safety, and create a more sustainable supply chain. Products are the vehicle, but far-reaching, genuine change is the mission.
To learn more about Seventh Generation products and business practices, or review Seventh Generation‘s Corporate Consciousness Report, visit www.seventhgeneration.ca.
Website: www.seventhgeneration.ca
Facebook: Seventh Generation
Twitter: @SeventhGen
Flickr: Seventh Generation
Instagram: @Seventh Generation
Pinterest: seventhgen
Follow Maureen Dennis:
Website: www.maureendennis.com
Facebook: Wee Welcome
Twitter: @WeeWelcome
For interview requests, images or product samples, please contact:
Haley Greenberg, rock-it promotions, inc. at haley@rockitpromo.com
or 416.656.0707 ext. 102
Ashley Ballantyne, rock-it promotions, inc., at ashleyb@rockitpromo.com
or 416.656.0707 ext. 111
March 21, 2014
I was asked to join top bloggers She Takes On the World Natalie MacNeil and Hopscotch the Globe’s Kristen Sarah for a chat with hosts and fellow bloggers Lainey and Jess.
Check out the video here: How to create a successful blog: Tips from standout bloggers
Toronto, ON (February 17, 2014) –Children are our most precious cargo, but when parents don’t know proper car seat safety procedures, they put their children’s lives at risk on the roads. That is why Chevrolet is launching the national Safe and Sure Child Car Seat Installation Workshop Program, offering families expert advice on installing car seats into any make or model of vehicle for free.
Families and caregivers can sign up for the free workshops at www.safeandsure.ca. Sessions will begin at Chevrolet dealerships in Vancouver and Toronto in April 2014. Dealerships in Montreal will begin offering the workshops in late spring 2014. No matter what vehicle you drive, or the type of car seat you own, parents and caregivers can register online now for their free expert consultation.
“Safety has always been a priority for Chevrolet,” says Natalie Nankil, Public Relations Manager, Chevrolet. “Knowing that car seat safety has become such a concern, and that parents are looking for know-how and support, Chevrolet decided to help all drivers with the new Safe and Sure program.”
Chevrolet’s car seat installation workshops were piloted in Toronto during 2012 and 2013. The workshops received such overwhelmingly positive response from parents, grandparents, expectant parents and caregivers that Chevrolet is working with Parachute to now offer this program in three major cities.
Through media interviews and blogs, my role as the Nestlé Materna spokesperson is to reach women and increase awareness about the importance of taking a vitamin with folic acid before they are pregnant and to share that experts recommend moms also get extra nutrient support during all stages of pregnancy and breastfeeding.
Maureen shares some of her favourite products for making parenthood that much easier.
Check out this video of her latest appearance on The Marilyn Denis show.
I am the Canadian spokesperson for the Huggies – Mommy Answers program. I have provided three articles that have been published on the Huggies – Mommy Answers Facebook page. When new and expectant parents are looking for answers to their many questions Huggies – Mommy Answers helps them find great articles to help answer their questions.
Five Steps to Choosing the Perfect Baby Name – https://www.facebook.com/HuggiesCanada/app_333162670093971
The First Six Weeks with a Newborn – https://www.facebook.com/HuggiesCanada/app_333162670093971
I was selected as one of four influencers to learn about the new Lysol Power and Free line and to share my thoughts in a video testimonial. The videos were posted on the Lysol Power and Free Facebook page and used as YouTube ads. As of October 8, 2013 my video had been viewed over 67 000 times on YouTube. My testimonial and image was also used in a Facebook coupon and in an ad in Canadian Living Magazine.
McDonald’s All-Access Moms 2011 – 2012
Parents across Canada want to know that they’re providing quality food to their families. I was one of four Canadian moms who were interested in learning the truth about McDonald’s food, and we were given an all-access pass to their operations. With the All-Access Moms as the guides we toured behind of the scenes with CityLine cameras rolling.
Videos:
Working with spokesperson and media personality, Maureen Dennis of WeeWelcome.ca, Impressions PR drafted a pitch for a broadcast-friendly media campaign to help raise awareness of the new 2012 GM Orlando. This visual segment used a GM vehicle to demonstrate the ‘how to’ of packing for a family road trip, keeping the children entertained as well as ensuring adequate space and conform for all.
Television shows in Vancouver, Greater Toronto Area and Ottawa were pitched this angle and opportunity. With the exception of some shows being on summer hiatus, the campaign was well-received.
Here are a few of the media hits:
Breakfast Television – June 29, 2011
Market: Vancouver
Segment: Packing for road trips and keeping your kids entertained
CHCH Morning Live – July 6, 2011
Market: Greater Toronto Area
Segments: Summer Road Trips
http://www.chchnews.ca/index.php/morning-live-blog/item/4479-lesley-live-wee-
welcome
A Morning (A Channel) – July 11, 2011
Market: Ottawa
Segment: Packing for Summer Road Trips
http://www.youtube.com/user/AMorningVideo#p/u/87/xwMG7ZOZjaY